Several NDIS service providers in the market offer and promise the same things. No matter how good your services are, the harsh reality is that people often fall into marketing traps and choose what looks the best or claims the most. In such a situation, it is important to spread awareness about your services transparently to help your prospective participants choose and take full advantage of your NDIS service opportunities. With over 17,000 NDIS providers in Australia, standing out as the best can be challenging but is not impossible.
You need to differentiate yourself from other service providers, and here is a guide to help you do it.
Brand Definition
Knowing and clearly defining your brand is the first and major step for convincing people to choose your services. When talking to prospective clients or updating your website, clearly state what makes your services unique. Identify the processes and protocols that set you apart. Maybe you offer more support for specific disabilities, or your services also involve family members and friends. This will help you identify with many clients who will want to work with you.
Alternatively, you can try creating awareness about your service values and how you implement them. Moreover, reviews from existing clients can go a long way to plead your case. Once you know what makes you unique, outline how your brand will offer value to the clients. This will help you construct a unique selling proposition.
Make The Most of NDIS Business Opportunities
Differentiating yourself from the other disability service providers will help you stand out from the crowd. However, effective networking, marketing yourself, and defining your brand will certainly help attract more new clients who want to connect with you. Also, you can expand your online presence through the NDIS Provider Finder tool in the myplace provider portal to take advantage of NDIS business opportunities.
Expand Your Network
Networking and outreach are essential for any NDIS service provider. To give the best services, you need the right people by your side. For instance, you need to have your local council’s Disability Inclusion Officer, the Local area Coordinators, and the Support Coordinators as vital contacts. You need to have them close by and reach out, presenting a clear, concise description of your services and areas of speciality. Your contacts and relationships with others may set you apart from other Disability service providers. The best way is to regularly attend the NDIS networking events and participate in online groups. A helpful social media strategy can get clients heading your way.
Identify The Needs
Research the disability service business market and identify any needs that aren’t being met. After this, ask yourself if you can fulfil them. For example, the NDIS plan utilisation is around 70%, which means there must be some demand for additional services. Find out what they are and what they entail. For instance, there could be some specialist support or some general needs. Also, consider the service requests you have been turning down; what comments keep popping up in your networking? Once you identify them, find out how you can offer them to clients.
Remember, you don’t have to offer every service to stand out as a disability service provider; you only have to offer what meets the market demand. Identifying the unmet needs that align with your brand and are easy to deliver will help you stand out and generate more profits for your business.
Website Review
Your NDIS service provider website is like the face of your business, and the first introduction clients will get to your services. Therefore, it needs to give a positive first impression. Doing a website review is the best way to stay ahead of changes and update your services for clients to access. While doing so, you need to ask yourself some questions that will help you do everything accurately.
- Does it reflect your values and brand?
- What means does it use to meet the client’s needs?
- Does it clearly describe what your company does and how it differentiates from other service providers?
- Does it state if you are a registered NDIS provider?
- Can the users find a way to contact you?
- Is the website easy to access, mobile friendly, and intuitive?
- What are your terms and conditions?
- Do you have a testimonial and blog page?
These questions will help you successfully review your website and make it client friendly with all the necessary details. However, if, while reviewing, you find out that you couldn’t find the answer to some of these questions, you need to get a guide on how to build a disability service provider website and make the necessary improvements.
Retainment Of Caregivers and Support Workers
Staffing is the biggest challenge that NDIS service providers face. Trying to recruit the right staff and retain them is always a struggle. However, staff retention is less costly and easier than recruiting new ones. Therefore, try retaining your staff to ensure your services stand out. The happier the employees, the better they’ll serve others. You can achieve this by prioritising employee experience.
Ensure your service organisation has open channels for making suggestions and raising concerns. Also, seek regular feedback from the workforce. Show your appreciation. Every worker wants to be appreciated and recognized for doing what they do; give your staff that, and they will feel appreciated, hence staying longer.
Always strive to find means to offer your clients extra value for their needs. This will help you stay ahead as the best disability service provider.
If you have any questions about NDIS plan management, please contact us at 1800 63 63 77 or email us at info@ndsp.com.au.
